The $100M Push
The Four Decisions PE-Backed SaaS CEOs Make to Deliver Growth in 100 Days
VANESSA GOOLSBY
If you are a SaaS CEO who's just taken on private equity funding, the clock has already started. Your investors expect you to hit growth targets, improve operational efficiency, and show clear progress toward exit—all within the first 100 days. The $100M Push is your playbook to do exactly that.
Written by a seasoned operating partner who has helped scale over 100 PE-backed software companies, this strategic guide breaks down the four high-impact decisions every CEO must make to scale from $10M to $100M in annual recurring revenue. From identifying your Ideal Customer Profile (ICP) to aligning sales and marketing with airtight SLAs, setting contribution targets, and leading with strategic OKRs, this book maps a proven, repeatable process for delivering results under pressure. In this book you’ll find:
A 100-day execution plan designed to drive investor confidence and accelerate value creation
Step-by-step frameworks for ICP, SLA, Contribution, and OKR decisions
Real-world case studies showing how smart CEOs pushed through operational friction to scale with confidence
The CEO-specific strategies for transforming teams, leading with urgency, and communicating a compelling growth story at every board meeting
If your mandate is to create enterprise value fast—and keep your job while doing it—The $100M Push gives you the structure, clarity, and confidence to lead from day one.
Product Details
Publisher: Broad Book Press
Release Date: March 2026
Available in Paperback and eBook
About the Author
VANESSA GOOLSBY is a growth advisor and private-equity operating partner who has helped more than 100 software companies scale after investment. She has led post-investment turnarounds, GTM transformations, and pipeline rebuilds for SaaS businesses backed by firms such as Vista Equity Partners and PSG Equity.
A former executive at organizations including the Financial Times and Travelocity, she brings nearly two decades of experience leading product, marketing, and commercial teams for high-growth companies. She developed the Push Framework—a repeatable system CEOs use to gain focus, build execution discipline, and accelerate bookings in the first 100 days.
She wrote this book because she saw the same patterns consistently derail CEOs. After years of observing what actually works inside PE environments, she wanted to give CEOs a clear, practical guide to navigate the pressure, pace, and expectations that come with a fresh round of capital.
Vanessa lives in Dallas with her family, splits her time between the U.S. and Europe, and runs an independent advisory firm. You can find tools, workshops, and videos at www.vanessagoolsby.com.